Question 3 # Evaluation

3) What kind of media institution might distribute your media product and why?

IPC could distribute my media product because they’re a large company which filters into different social group’s i.e. sports, homes and gossip, which means they cater to different audiences. Looking through the different magazines they distribute, its clear that they only publish NME which is a mainstream music magazine. Reasons for why they could distribute my product is because there would be a balance between Mainstream and Niche music being published which will cater to different audiences. As niche genres don’t get as much publicity, this gives my product the opportunity to expand further and build a wider audience base. It’s also an advantage because most niche magazines could be found online and their isn’t as many in stores, whereas having them published and then sold in Big Box Stores such as “Tesco or Asda” enables a wider range of consumers and it could be used as a form of narrow casting because it will cater to only to a niche audience and it benefits them more because it will be easier to find and purchase. As this institution accumulates more women than men, this gives a better opportunity to grab the female crowd because they’re more likely to go out and purchase more magazines then men, so this allows more money to be made, plus my magazine is filled with different topics which women take more interest in such as touring and book signings.

Overall I think that this would be a good institution to distribute my product from because it gives a chance to fill the open market to were it will make a lot of money, and also as Afro Beats is a genre which is becoming popular amongst the audience of most 15-25yr old it’s a good way to promote and gain more readers.