I looked at VIBE contents page and explored the different features it consisted of: layout and composition, text and image.
With the layout and composition within text and images I saw that all the written text has been aligned to the left hand side of the page, whilst the masthead and subheading is on the right and the main image is in the centre. This allows everything on the page to be more visual and easier to find rather than having texts with pictures in different areas of the page.
As VIBE generating from a HIP HOP/R’n’B/Rap genre, the red connotes masculinity and power, and the white which is used for the text creates a more chic look to the magazine. The white and red adhere to the type of genre the magazine is, it could represent pure dominance because the male rapper is the main cover line story which shows how he is important to read within the magazine.
The typography used in the sell lines subverts the idea of masculinity whereas on the contents it has bold, sharp upper case lettering; this can show how the magazine is very diverse in conveying different meanings so that it fits a wider audience. The way in which they’ve displayed contents could attract their audience because it visually stands out better and it’s more of a creative way to appeal to an audience.
As the key image being the most important aspect of the page, it grabs the audience by the way his body gesture is and the jewellery that he is wearing. This could convey that he’s apart of the ‘bling culture' and it shows he has a lot of money by the amount of diamonds he’s wearing. The tattoos convey masculinity and it could show that he feels no pain. He fits the stereotype of a gangster because, he’s wearing no clothes from what we can see and he is boasting of the amount of money he is able to make. The expression on his face shows confidence and pride because he could be smiling at the fact he’s been able to break into the music industry and make money out of it.
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